Blanket Statement
A premium home textiles brand needed high-end visuals across product pages, social, and paid ads. My role was to keep the output consistent, fast, and commercially clean—while building a repeatable way of working so the brand could scale without losing quality.
Category:
Content Production
Author:
aman
Read:
10 mins
Location:
Jeddah, Saudi Arabia
Date:
Nov 12, 2025
Ansaaj, blankets and throws production
I lead the visual direction and production across the full set, from color range consistency and product hero images to lifestyle scenes and ad-ready variations. The priority is always the same: premium feel, real texture, and details that stay true to the product while still being fast to produce and easy to scale. I use the same approach across other Ansaaj categories too, including bedding, towels, carpets, and bathrobes, but blankets are demonstrated here because they show the full range from studio control to lifestyle storytelling.
The challenge
Ansaaj’s content has to do two things at once. It must feel like a magazine, and it must still sell product truth. That means fabric texture, stitching, hems, edges, and colors cannot drift, even when producing at volume across different categories and formats. My role I own creative execution end to end. I turn priorities into a weekly production plan, define the visual direction, produce the assets, and manage quality control through delivery. This includes coordinating approvals and working closely with the team to keep output aligned. What I delivered Planned the blanket content set and what needs to ship each drop Directed look and styling so the range feels consistent Produced product visuals and lifestyle assets for social and ads Controlled realism and product truth across colors, texture, and details Delivered organized exports ready for publishing and reuse
Approach
I treat each collection like a system, not a one off shoot. First I lock the look and product truth, then I produce in batches so every color and angle stays consistent. The same workflow scales across blankets and throws, and also applies to bedding, towels, carpets, and bathrobes.
